Sheraton Dallas · Client Branding

Branding
opportunities.

Branding placements throughout the hotel, plus two digital columns at the main entry with four display faces each.

For branding opportunities, contact sheratondallassales@sheraton.com

Venue Branding

Guidelines

Requirements

  • Available exclusively during your contracted event dates
  • Production, installation, and removal are not included in space rental. They are available through the Hotel-approved decorator
  • Only Hotel-approved materials may be used
  • All items, locations, and artwork must be approved a minimum of 60 days prior to production and installation
  • All floor branding must be submitted as part of your final sponsorship plan

Billing & Responsibilities

  • All branding within contracted space is charged at posted rates plus current service charge and tax
  • Additional spaces are charged based on final location
  • All fees will appear in your final invoice
  • The client is responsible for any damage resulting from branding displays
  • Certain displays may require Fire Marshal approval
Dimensions note: If column, utility, or architectural placement is relevant to your production, it is the client's sole responsibility to physically inspect the facility and verify all dimensions. All measurements are the client's responsibility.

Venue Branding

Branding rental opportunities

The Sheraton Dallas offers branding placements throughout the property. Browse available locations below, or download the full guide for production and installation reference.

1 / 1
Download full branding guide PDF ↓

Digital Entry Columns

Entry columns rental guidelines

The two digital columns at the main entry are rented as a takeover: your content owns all eight display faces for the window you book. Two rental models are available.

Option 01

Partial Takeover

A 4-hour slot of your choosing during the day or evening. Your content exclusively owns all column faces for the full duration of that window.

Daily Schedule Your event day
6 am
8 am
10 am
Your Content
12 pm
Your Content
2 pm
4 pm
6 pm
8 pm
10 pm
Option 02

Full Day Takeover

Complete ownership of all column faces from the start of your first meeting to one hour after your last. No other content runs during your event day.

Daily Schedule Your event day
6 am
8 am
Your Content
10 am
Your Content
12 pm
Your Content
2 pm
Your Content
4 pm
Your Content
6 pm
Your Content
8 pm
Your Content
10 pm
Blackout period: No branded content is displayed between 12:00 am – 6:00 am daily, regardless of selected package. A 10% discount applies when booking more than 2 consecutive days.

Partial Takeover

$2,000

4-hour slot · all column faces

Full Day Takeover

$4,000

full event day · all column faces

10% discount for 3+ consecutive days · Does not include service fee or state sales tax · Display rates are separate from design package fees

Digital Entry Columns

Design and programming

Each column face displays at 8′ 10-5⁄16″ × 3′ 11-1⁄4″. There are 2 columns with 4 faces each, for 8 display faces in total.

01

Standard

$4,000

Choose from three pre-designed Sheraton Dallas templates, built for event branding.

  • Event name, logo, and a single message sentence
  • Template A: color only (zero images) · B: up to 3 images · C: up to 2 images
  • One round of consolidated revisions + final review
  • Requests must be submitted at least 10 business days before go-live

Standard template preview (Template C)

02

Custom

Priced per project

Original content built from the ground up, with no templates. Designed by Left Channel, a motion design studio with over two decades of experience in conference environments.

  • Full creative concepting and design direction
  • Motion systems built to your brand identity
  • Multi-message, cinematic narrative sequences
  • Requests must be submitted at least 20 business days before go-live
  • Rush requests incur a 50% surcharge on production fees

Custom work preview

Digital Entry Columns

Templates

Every template carries your event name, your logo, and a single message sentence, applied across all column faces. The three templates differ in how much imagery they hold. Press play to preview each one in motion. Supplied imagery reads best against darker backgrounds (see the note below).

A

Template A

Color only

  • Pure color and typography, zero images
  • Your two brand colors applied to the template system
  • Event name, logo, and one message sentence
B

Template B

Up to 3 images

  • Holds up to 3 supplied images
  • Imagery composited with your brand colors
  • Event name, logo, and one message sentence
C

Template C

Up to 2 images

  • Holds up to 2 supplied images
  • A more open layout with room for your message
  • Event name, logo, and one message sentence
A note on color: The columns are LED displays. Avoid white in your artwork and background choices. Darker backgrounds, or any color other than white, render better on LED, and the images you supply will look their best set against darker backgrounds.

Digital Entry Columns

Custom design

For fully custom column content, we work with Left Channel, a motion design studio specializing in large-scale conference environments.

When a standard template isn't the right fit for your event, Left Channel steps in as our design partner to develop original content built entirely around your brand. They have spent over two decades designing for architectural surfaces like the Sheraton Dallas columns: hotel lobbies, configured LED installations, and multi-surface conference systems.

Custom design is quoted per project. Contact your Event Manager to start the conversation.

Fully original column content, no templates
Conference & event graphics
Multi-surface content systems (stage, lobby, signage)
Large-scale & configured LED content
Branded environments & wayfinding
Executive & keynote presentation design
leftchannel.com ↗

Left Channel · General Reel

A sample of Left Channel's conference and event work, from stage and lobby content to digital column surfaces.

Digital Entry Columns

Column usage guidelines

Content Specs

Still Image Format

Minimum resolution480 × 1080 px RGB
Accepted file types.jpg · .png · .tif · .psd · .ai · .eps

Logo Format

Required format.ai and .eps vector
FontsSpecify or send font files
Color: Avoid white. Darker backgrounds, or any color other than white, render better on the LED columns.

File setup: sizes and orientation

1080 px
1920 px

Full canvas · one column · 4 faces

480 px

One face

Reference: template element placement

Branded column reference — customized template applied to a Sheraton Dallas column

A template applied to the column, with the event message, client logo, and supplied imagery in place.

Process

To request your content to be placed on the columns, complete the Sheraton Dallas Branded Content Doc Submission Form. To fill out the form you will need:

1

Name of your event

2

Dates your event will take place

3

Your content design option: Template A, B, or C (see The Templates)

4

Two blocks of time during the day and/or evening where you expect high-traffic visibility of your content

5

Up to 2 colors to apply to the template, in RGB format, generally derived from your brand colors (optional)

6

Files and assets sized per the Content Specs at left

Sheraton Dallas Branded Content Doc Submission Form →

Terms

A 10% discount applies to Digital Screen display rates when booking for more than 2 consecutive days.
The pricing listed does not include state sales tax.
Usage of screen is subject to approval by the hotel.
Content will play from 1 hour before your first meeting to 1 hour after your last meeting.

For branding opportunities, contact

sheratondallassales@sheraton.com

The Sheraton Dallas sales team can walk you through availability, rates, and next steps.